So, from first viewing this old commercial, you can see that she’s dressed “fashionably”, you don’t see anyone, like children playing with Barbie, but what I noticed is at the end of the commercial, it’s a woman’s voice singing the song, so it seems as though its from a little girls standpoint wanting to grow up to be as fashionable like Barbie. But my question is: how can someone want to grow up and be like a doll? First of all, Barbie’s personality wasn’t mentioned at all in this commercial, just how beautiful and “really real” Barbie is, and how her “clothes and figure look so neat…” and “at parties she will cast a spell…” So does Barbie only care about her figure and clothes all the time? This was when Barbie first came out, but another thing is that she only portrays what I would say are “common feminine dress”, a wedding outfit, dresses with fancy hats, a dance outfit, things are women are expected to wear….where’s the “girls can do anything” factor? What happened to women in the workforce, women’s ambitions for things other than being a typical housewife? In this commercial Barbie just seems like the typical women, feminine and proper… but she gives me the impression that women just care about their figure and clothing and looking beautiful…. Women care about more than that. Another thing is, when you look at Barbie’s figure, she is very skinny and has long legs. Barbie, to me, doesn’t portray a typical woman’s figure; her waist is very very small and her feet are also abnormally small, and you don’t really notice until you see the dresses she is wearing in the commercial; but your so fixated on the dress she’s wearing, that you don’t even notice how abnormally small her waist is.
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