http://www.youtube.com/watch?v=HdLtWVy1DQI
This commercial starts out showing an old wheel from back around the medieval times rolling into an old unicycle then into an old-in-day train. This continues on for the next twelve or so objects, each object increasing in age or the time that it was built. It is almost like a time machine in the sense that it starts out with something from the middle ages and grows over time (by bumping over another object) until it hits the new Sprint 4G. When the commercial begins, there is a voice in the background announcing "First it is the beginning...First kicks open the door and possibilities follow...First resets everything and moves us forward fast...", this includes the inspirational music in the back. The whole commercial is set up to advertise how each of those objects use to be a "first", and now through these present times the new device has promoted itself to a 4G phone. When one device has been made, it brings "possibilities" for the next to be made, making a whole chain of objects through technology to be brought to life.
When people see this commercial, I can assume that what they are seeing is what it shows: old objects falling onto a more recently used object and so forth until it hits a 4G in which everyone today is familiar with. Once everyone sees what the commercial was advertising they then stop thinking about what the voice was saying and what they just saw and instead think about what they are familiar with, which in this case would be the newest phone. What I don’t think the audience comprehends is the fact that over time America's culture has changed drastically and increasingly fast too, just as the narrator says. It was only in the year of 1804 that the very first train was made by Richard Trevithick, and shortly after that in 1873 the typewriter was invented. The commercial also includes the first space shuttle which was built around the 1970's. If the audience could understand the real timeline between each of the falling objects that is being portrayed, they could see how much forward this culture really has come. The advertisement is not just about a simple 4G phone, it is about how much the first objects over time have inspired the next and how much society has changed throughout time.
Welcome!
Welcome to our Eng 100 Blog “Conversations Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
No comments:
Post a Comment