AT&T "Rethink Possible"

The commercial starts out from the view point of a window, with several toy figurines resting on the sill. As the camera moves out into the real world, little kids drawings are throughout the city(fish bounding down the streets, rocket ships flying out the back of a truck, etc.). The fun ends when the business man sitting on a bench comes into the scene. There he sits, reminiscing his childhood through the AT&T phone, most happy.
Entering the city, the song "Pure Imagination" begins to play, automatically setting the tone. The narrator takes you back, "Remember when you were 5, and anything was possible?" "Happy 5th birthday again." As a culture, many of us recognize "Pure Imagination" as a classic song from Willy Wonka and The Chocolate Factory. The movie itself is full of fantasy and unbelievable sights. The song is whimsical and begins to transport us.
With the music setting the tone, the visuals of the actual children drawings bring the fantasy to life. The drawings are not just cartoons, it seems they are actual simple drawings that have been created. Suggesting, our own childhood drawings or imaginations are coming true. Childhood is a state of innocence, a state of imagination. To a child, there are no limitations, their imagination is their escape from reality. As a society, we forget this innocence. Even when we are younger, many of us are focused on wanting the privileges or responsibilities of being an adult. In a way, we are growing up too fast. We become immensely involved in our busy, every day lives. We lose our imaginations, slowly but surely somewhere along the way. As we enter adulthood, many responsibilities and pressures are laid upon us. Many people become constantly fixated on what is going to happen in the future, worrying about where they will be tomorrow. It becomes more difficult to engage our imaginations, and to enjoy the present moment. Children are a great example for our society. To children, the sky is the limit. They are able to feel invincible in a sense. Children can be in the present moment, and enjoy every minute of it. The smallest things bring a smile to a child's face. By being in the present moment, worries float away. One can think clearly, and be content with themselves and the world around them. Allowing ourselves to be in touch with the "kid" in us once again, the possibilities are endless.