Conversations Beyond the Classroom (Eng 100L): AXE commercial

Welcome!

Welcome to our Eng 100 Blog “Conversations Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?

As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).

Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!

--Mary Hammerbeck, Instructor of Eng 100

Thursday, September 30, 2010

AXE commercial

http://www.youtube.com/watch?v=I9tWZB7OUSU&NR=1

This commercial is how you can obtain sexual partners by using AXE. This clip starts out with many women running through the forest determined to get to the location we are waiting to see. Intense musics plays while you see countless of women crossing the terrain of mountains, grasslands, rivers, swimming by sea all because of one product. As the commercial comes close to ending you see a man constantly spraying himself with two cans of AXE on a large sandy shore. There's so much adrenaline coursing through the bodies of every single women darting toward the AXE man, each and every women trying to reach him first. The camera pans out and you see thousands, maybe millions of women closing in to obtain their prize. Right as they're within an arm lengths the screen blackouts and you see in large big letters SPRAY MORE, GET MORE. This is an extremely overdramatic commercial telling the target consumer, all men, that axe spray will make you irresistible to women. It's a moral booster for guys, an invisible wingman that always has your back. This commercial also depicts that the more you use Axe body spray, the more women you can get. It seems that Axe has to show a large scenario which you get all the women in the world in order to sell their product, it's overkill. Overkill commercials like this are not relatable to my lifestyle and don't convince me to purchase Axe. Realistic settings and situations catch my attention and make me question what I'm watching.

3 comments:

daelynn.September 30, 2010 at 3:27 PM
We would like to add that this commercial doesnt seem like it at first, but it is kind of degrading to women. All the women going after that one guy because hes spraying himself with axe shows that women are desprate to get with guys... which makes women look easy if they are going to get with the first guy they smell that smells like axe.
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daelynn.September 30, 2010 at 3:29 PM
the comment above was from
Daelynn and Jordan
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Angela O'BrienSeptember 30, 2010 at 3:50 PM
post by Bryce and Angela

The assumptions about what is natural, just and right are that that woman will be so desperatly attracted to the aroma of this AXE product and will go to great means to reach its user. These asssumptions distort the reality of the women being able to smell the product from such a gread distance, and that they would go through so much trouble to reach it. The soundtrack influences the ad be setting the scene of an eic adventure.
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Practice Introductory Post, Please!

Please Post an Introduction (for practice) by Monday, Sept. 22nd so that we can all be prepared for the first blog post assignment coming up next Thursday.

Here's what to do: Once you've accepted the invitation to become a contributor to this blog, you will notice a "new post" tab at the top of our blog. Click on that and enter your text. (I suggest you first type in a MW doc and then copy and paste to our blog to minimize the risk of losing your work.) Then, post!

For your first post, please: Write a brief informal introduction of yourself. Say whatever you’d like about yourself to us—your audience & collaborative learners. Check out Mary’s introduction if you need some ideas about what to say about yourself.