http://www.youtube.com/user/LexusVehicles?v=7SqYJkQjwG4&feature=pyv&ad=5991925812&kw=lexus%20is
In this Lexus commercial we as the viewer are given the chance to see a perspective of a car we usually aren’t able to. You see this amazing bright blue car racing across a shiny warehouse floor with drums and hi hats set up in a perfect line. As the car passes by it maneuvers gracefully over the pedals to the instruments causing them to make a single beat. Due to the flawless driving and timing of the car an entire drum beat is played. The beautiful car plays the last beat and skids to a rest for us all to admire. A man’s voice comes in and says, “It isn’t real performance unless it’s wielded with precision.”
When this commercial plays you hardly have enough time to really grasp what is happening. The fact that there is a neat drum beat playing while a sleek car is driving catches most people’s attention. Music and cars goes hand in hand which is what draws me to this add because I’m musician myself. I think of how precise each and every instrument had to be set up for a beat that perfect to play. Agility, power, and comfort all combined to make a race inspired car. When the 35 second commercial is over viewers are left thinking how enjoyable it would be to own this car. The feeling that if you got in it and turned on some of your favorite music, you could drive just like the car in the add (the Myth). The other main aspect to the video is how clean and shiny everything is. Nobody likes a dirty car because then it no longer looks perfect. Precision+ Performance= Perfection
“It isn’t real performance unless it’s wielded with precision”
Welcome!
Welcome to our Eng 100 Blog “Conversations Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
This commercial is portraying an expensive car as something everyone can afford, but in reality not everyone afford it. If you have this car, it shows you are in the upper social class.
ReplyDeleteThis commercial shows that a lot of money and time was put into making this ad intruiging, and catching to the eye.
Zach VanderHaak
Alisha Johnson