http://www.youtube.com/watch?v=4hNh8ZSX4cg
Within this 30 second “Army Strong” commercial you see more than just an advertisement to join the army; you see the promise of opportunity for a better future. This commercial begins with a soundtrack that sets a heroic mood and the feeling of something to come. Then the visuals show a series of men and women, one after another, in different careers, Coach, Firefighter, Pilot, Business man/woman, Manager, Doctor, each of them proudly stating what jobs they had in the army such as an Intelligence Analyst, Officer in the Airborne Core, Green Beret, Dental Assistant, chemical officer, and more. They go on to list the qualities that the army helped them achieve like being a team player, decisive and a leader. Though it doesn't say it, this advertisement implies that going through the army is the best way to gain a good career. You can assume this by the emphasis they put on the career aspects of the Army, and from quotes such as, “As it turns out, camouflage is a great way to get noticed. 150 careers and the strength America’s top employers are looking for.” These former Army officers stand proud and as an example to all with the looks on their faces seeming to tell the audience “come, and have a new greater life.”
Dillon Finnegan
ReplyDeleteBrandon Simpson
Haylee Orme
Q:2
The add hopes the viewer will surrender to the U.S. army and join, because it will help you in the future in many ways. Many of the top employers are looking for "Army Strong" employees, as well as many other benifits. They say how being "Army Strong" teaches you how to be a team player as well as a hard and determined worker.
Q:10
The music is a heroic/epic calling to it. It sends a message to the viewer that you could join this heroic and important future for you and your country.